Research

Successful PPC campaigns always begin with thorough research.

First, we take time to understand your company, products, and current marketing efforts — identifying both your strengths and areas for improvement. We then analyze your competitors with the same level of detail.

The most important part of this phase is defining your target audience: who they are, what problems they face, which solutions they consider, and why they favor (or avoid) certain products.

This deep understanding of your product, customers, and market environment forms the foundation for a winning marketing plan.

Strategy

Strategy is everything.

We carefully select the right campaign types, targeting options, bidding strategies, and messaging to deliver consistent results month after month.

Our focus is on attracting not just traffic, but high-quality leads — people who are ready to buy and who will become long-term customers.

Execution

With research insights and a clear strategy in hand, we launch your PPC campaigns across Google, Bing and their partner search engines.

We also tap into the vast inventory of placements available through the Google Display Network and other platforms, identifying combinations of placements and targeting that deliver the best return for your business.

Results

We’ve delivered results to companies across multiple countries — and we’ll deliver them for you, too.

Before we begin, we’ll work together to set clear success benchmarks. If we don’t meet those goals, you don’t pay.

To keep our goals fully aligned, our compensation is based on the sales we help you generate.

Optimization

Because our success depends on yours, we’re fully motivated to keep pushing for better results every month.

We continuously monitor and fine-tune your campaigns — identifying what performs best, improving what’s underperforming, and eliminating what doesn’t work.

Through constant optimization, we help you get more customers and grow your profits.

We also revisit the research phase regularly to uncover new opportunities and adjust your strategy, ensuring your earnings keep climbing.

Global Search Marketing Agency

Ad Bit d.o.o. (Ad Bit, LLC) is a performance marketing agency founded in 2012 by PPC expert Dragan Pozder.

We are specialized in search engine marketing through Google Adwords, Microsoft BingAds and display advertising through various display platforms. Our services include full PPC account management and advanced consulting.

We work with companies across various industries, primarily in English-speaking markets.